Baked Bouquet sits at the intersection of the $475B global gifting market and the $50B specialty bakery industry — delivering patented edible floral arrangements through a proven franchise model targeting 100+ locations by 2030.
Baked Bouquet is the world's first "Flakery" — a category-creating franchise concept transforming premium cupcakes, cookies, macarons, and artisan treats into patented edible floral arrangements. Founded by Amit Doshi, a former key executive at Edible Arrangements who helped scale that company to 1,000 stores, Baked Bouquet now operates 3 locations with 3 additional stores opening summer 2026.
The company is raising $500,000 in debt or equity to accelerate franchise expansion to 100+ locations by 2030. Equity option: 10% for $500K, targeting a 12× return ($6M projected) by 2030. Debt option: 20% per annum guaranteed. The concept is proven, the IP is patented and trademarked, and the first franchisee (now COO) invested his own capital — validating the model at the earliest inflection point of national scale.
Baked Bouquet is the world's first "Flakery" — a category-creating concept that transforms premium cupcakes, cookies, macarons, and artisan treats into breathtakingly beautiful floral arrangements designed for gift giving. Every arrangement is a work of edible art: a bouquet of buttercream roses, a macaron cascade, a Dubai chocolate centerpiece — presented in signature packaging that turns any occasion into a luxury gifting experience.
Baked Bouquet has built a defensible brand with patented designs and trademarked intellectual property — protecting its unique product aesthetic from imitation. The company operates retail locations and a robust nationwide online delivery platform, capturing both walk-in and e-commerce gifting demand.
Founder Amit Doshi was a key executive at Edible Arrangements — instrumental in scaling the company to 1,000 stores. He brings that exact operational playbook to Baked Bouquet, designed for the next evolution in experiential gifting: where the product is both beautiful and delicious, and the unboxing moment creates the kind of emotional memory that drives repeat purchasing and viral social sharing.
The occasion spectrum is broad and enduring: Birthdays · Anniversaries · Valentine's Day · Mother's Day · Breakups · Weddings · Graduations · Just Because. Unlike most gift categories, edible gifts carry no risk of wrong size, wrong taste, or wrong preference — and Baked Bouquet's luxurious presentation creates a "wow moment" that recipients share on social media, generating organic brand exposure with every delivery. This emotional resonance drives repeat purchase rates far above average retail norms.
| Brand | Founded | Store Count | Revenue | Valuation | Per Store Revenue |
|---|---|---|---|---|---|
| Edible Arrangements | 1999 | 1,500 | $400,000,000 | $1.2–2B | $266,867 |
| Crumbl Cookies | 2017 | 970 | $1,000,000,000 | $2–4B | $1,030,928 |
| Nothing Bundt Cakes | 1997 | 660 | $750,000,000 | — | $1,136,364 |
| Great American Cookies | 1977 | 400 | $74,000,000 | — | $185,000 |
| Gigis Cupcakes | 2008 | 40 | $15,000,000 | $12–22M | $375,000 |
| Baked by Melissa | 2006 | 13 | $2,900,000 | — | $223,077 |
| Small Cupcakery | 2008 | 170 | $34,800,000 | — | $204,700 |
| Baked Bouquet | 2022 | 3 open (6 soon) | Raising now | Building toward $60M+ | $300K–$450K avg projected |
Proven Concept, Early Stage
3 locations are operating today. The concept is validated. Franchisee #1 (Raj Sekhawat, COO) invested his own capital because he believed in the model. The franchise documentation, brand standards, and operational playbook are built. What's needed now is capital to accelerate to 100 locations — the same inflection point that defined Crumbl Cookies' explosive growth.
Patented IP — Defensible Brand
Baked Bouquet's core designs are patented and the brand is trademarked. This is not a copyable concept. The legal protection creates a moat around the brand's visual identity — ensuring that as the franchise network scales, no competitor can replicate the signature "bouquet" presentation that defines the product.
High Emotional Connection
Gifting + indulgence = the highest repeat purchase combination in consumer retail. Customers who discover Baked Bouquet become advocates — social media posts, word of mouth, and gifting referrals create organic marketing at zero incremental cost. This viral loop is built into the product experience.
Technology-Enabled Scale
CTO Muthu Jagannathan is building a bespoke POS and integrated marketing platform designed for the franchise model. Combined with nationwide online delivery already operating, Baked Bouquet has a digital infrastructure that scales without proportional cost increases — enabling rapid franchise support as locations multiply.
The world's first "Flakery" — a category-creating edible gifting brand operating 3 locations today (3 more opening summer 2026). Patented designs, trademarked IP, and a proven franchise model targeting 100+ stores by 2030. Equity: 10% for $500K, 12× MOIC target. Debt: 20% per annum guaranteed.