Financials
Complete 5-year franchisee store pro forma, company-level revenue projections, investor return scenarios (equity and loan), and valuation model. Authorized investors under NDA only.
| Line Item | Year 1 · 2026 | % | Year 2 · 2027 | % | Year 3 · 2028 | % | Year 4 · 2029 | % | Year 5 · 2030 | % | 5-Year Total | Avg % |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue | ||||||||||||
| Sales | $195,000 | — | $335,000 | — | $385,000 | — | $465,000 | — | $530,000 | — | $1,910,000 | — |
| Expenses | ||||||||||||
| Cost of Goods Sold | $41,000 | 21% | $66,000 | 20% | $78,000 | 20% | $95,000 | 20% | $101,000 | 19% | $381,000 | 20% |
| Labor | $62,400 | 32% | $67,392 | 20% | $72,783 | 19% | $95,000 | 20% | $101,000 | 19% | $398,575 | 21% |
| Credit Card Fees | $4,995 | 2.6% | $8,775 | 2.6% | $10,395 | 2.7% | $12,555 | 2.7% | $14,310 | 2.7% | $51,030 | 2.7% |
| Preferred Return | $15,725 | 8.1% | $15,725 | 4.7% | $15,725 | 4.1% | $15,725 | 3.4% | $15,725 | 3.0% | $78,625 | 4.1% |
| Marketing Fund | $7,800 | 4% | $13,400 | 4% | $15,400 | 4% | $18,600 | 4% | $21,200 | 4% | $76,400 | 4% |
| Franchise Royalty | $11,700 | 6% | $20,100 | 6% | $23,100 | 6% | $27,900 | 6% | $31,800 | 6% | $114,600 | 6% |
| Rent | $30,000 | 15.4% | $30,900 | 9.2% | $31,827 | 8.3% | $32,782 | 7.1% | $33,765 | 6.4% | $159,274 | 8.3% |
| Utilities | $6,000 | 3.1% | $6,300 | 1.9% | $6,615 | 1.7% | $6,946 | 1.5% | $7,293 | 1.4% | $33,154 | 1.7% |
| Vehicle / Delivery | $14,000 | 7.2% | $18,000 | 5.4% | $22,500 | 5.8% | $26,000 | 5.6% | $34,500 | 6.5% | $115,000 | 6.0% |
| Maintenance | $1,850 | 0.9% | $3,250 | 1.0% | $3,250 | 0.8% | $3,250 | 0.7% | $3,250 | 0.6% | $14,850 | 0.8% |
| Other | $1,850 | 0.9% | $3,250 | 1.0% | $3,250 | 0.8% | $3,250 | 0.7% | $3,250 | 0.6% | $14,850 | 0.8% |
| Total Expenses | $197,320 | $253,092 | $282,845 | $337,008 | $367,093 | $1,437,358 | ||||||
| Gross Income (Margin) | ($2,320) | -1.2% | $81,908 | 24.5% | $102,155 | 26.5% | $127,992 | 27.5% | $162,907 | 30.7% | $472,642 | 24.75% |
| Revenue Source | 2026 · 7 stores | 2027 · 16 stores | 2028 · 36 stores | 2029 · 78 stores | 2030 · 110 stores | 5-Year Total |
|---|---|---|---|---|---|---|
| North Wales (Corporate Store) | $26,000 | $102,155 | $127,992 | $162,907 | $187,343 | $606,396 |
| Other Income (Online, Events) | — | $200,000 | $450,000 | $975,000 | $1,375,000 | $3,000,000 |
| Franchise Fees ($40–50K/location) | $160,000 | $640,000 | $1,800,000 | $3,900,000 | $5,500,000 | $12,000,000 |
| Franchise Royalty (11% of sales) | $231,000 | $633,600 | $1,504,800 | $3,474,900 | $5,142,500 | $10,986,800 |
| Total Company Revenue | $417,000 | $1,575,755 | $3,882,792 | $8,512,807 | $12,204,843 | $26,593,196 |
| Avg Store Sales | $300,000 | $360,000 | $380,000 | $405,000 | $425,000 | — |
Valuation Methodology: Baked Bouquet uses a 2× revenue multiple applied to average store sales at 110 locations. This is conservative relative to fast-casual franchise comparables — Crumbl Cookies trades at approximately 2–4× revenue; Edible Arrangements was valued at $1.2–2B on $400M revenue (3–5×). At 2× of $425K average store sales × 110 stores = $93.5M company net worth by 2030. Adding the cumulative operating returns of $17.3M brings the total net worth estimate to $110.8M.
A 20% equity stake in the company at this valuation would be worth $22,157,116 — representing a 682% return on the $3.25M total investment.
| Investment Amount | Structure | Equity / Rate | Return (Projected) | Multiple / Yield | Timeline |
|---|---|---|---|---|---|
| $500,000 | Equity | 10% equity stake | $6,000,000 | 12.0× MOIC | ~5 years |
| $100,000 | Equity | 1.5% equity stake | $900,000 | 9.0× MOIC | ~5 years |
| $500,000 | Loan | 20% p.a. | $600,000 (guaranteed) | 20% / 1-yr | 12 months |
| $100,000 | Loan | 20% p.a. | $120,000 (guaranteed) | 20% / 1-yr | 12 months |
Store Count Sensitivity: The 110-store projection by 2030 is the base case. If the network grows to only 50 stores, company revenue in 2030 would be approximately $5.5M — still generating meaningful investor returns on the $500K raise, but at a reduced multiple. The franchise fee and royalty model means any additional store above the base adds incremental revenue with minimal incremental cost.
Average Unit Volume Sensitivity: The store pro forma assumes average sales growing from $300K (Year 1) to $425K (Year 5). If AUV stabilizes at $350K across the network, the company valuation would be approximately $77M (2× $350K × 110 stores) — still representing an exceptional return relative to the $500K raise.
Year 1 Store Loss: The -$2,320 gross income in Year 1 per store reflects the ramp-up investment. This is expected and modeled conservatively. Franchisees are required to have adequate working capital to cover the ramp period. The preferred return of $15,725/yr provides investors within each store unit a guaranteed baseline return regardless of sales performance in early years.
Loan Option — Risk Profile: The 20% p.a. guaranteed loan is structured with a corporate guarantee from MARS Ventures LLC. This is a higher-yield, shorter-duration instrument than the equity option, suitable for investors who prefer capital preservation with strong fixed income yield over long-term equity upside participation.
Amit Doshi — Founder & Visionary · Amit@bakedbouquet.com · www.bakedbouquet.com
MARS Ventures LLC
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