Business Plan · Confidential · New Braunfels Project
New Braunfels
Industrial Flex
Execution plan for the New Braunfels Industrial Flex development — a $30M ground-up project on the I-35 corridor between Austin and San Antonio. 120,000 SF of fully HVAC'd flex space plus 3 acres of outdoor industrial yard, co-led with partner Alec McElhinny (alec@land-play.com). Capital raise of $19M, targeting January 1, 2026 close.
Project Targets
Total Project Cost$30M
Capital Requested$19M
Flex Space120,000 SF
ConditioningFully HVAC'd
Outdoor Yard3 acres
Target Rent~$19 NNN
Land StatusAcquired
Target CloseJan 1, 2026
01
Strategy
The Land-Play Playbook
Land-Play's playbook is a disciplined four-stage ground-up development cycle that Hari Pullakhandam has executed nine times across multiple U.S. states:
- Stage 1 — Site selection: identify under-supplied submarkets with demonstrated tenant demand and favourable zoning. Acquire parcel outright with sponsor capital.
- Stage 2 — Entitlements: pursue site-plan approval and zoning with local jurisdiction; commission civil engineering, architectural, and traffic studies.
- Stage 3 — Construction capital raise: with land owned and entitlements underway, raise construction capital (debt + equity) from institutional or accredited-investor sources.
- Stage 4 — Build and stabilise: commence ground-up construction; pre-lease where possible; stabilise with anchor and in-line tenants; position for hold or sale at stabilisation.
Both current projects — Hutto and New Braunfels — are entering Stage 3. Land is owned outright, entitlements are under way, and construction capital is the next step.
02
Project 2 — New Braunfels
Industrial Flex · $30M Development · I-35 Corridor
Total Project Cost
$30M
Ground-up construction
Capital Requested
$19M
Primarily debt
Flex Space
120,000 SF
Fully HVAC'd
Outdoor Yard
3 Acres
Industrial storage
The New Braunfels development is a $30M industrial flex project, co-led by Hari Pullakhandam and partner Alec McElhinny (alec@land-play.com · (202) 774-7777), positioned on the I-35 corridor between Austin and San Antonio. Three elements differentiate this project in the submarket:
- Fully HVAC'd flex space — rare in the corridor. Most comparable product is unconditioned. HVAC conditioning expands the tenant pool to include office users, light assembly, service businesses, and tech-adjacent occupiers who cannot tolerate unconditioned space.
- 120,000 SF footprint — sufficient to offer both small-bay (2,000–5,000 SF) and mid-bay (10,000+ SF) configurations, capturing both small-business and regional-operator demand.
- 3-acre outdoor yard — supports tenants requiring material storage, fleet parking, or exterior staging — a shortage in the corridor.
Leasing pro-forma anchor: comparable product in the corridor is leasing at ~$19 NNN. At stabilisation, 120,000 SF at $19 NNN produces $2.28M in gross rent — supporting construction debt with meaningful equity yield.
Execution status: Land acquired. Site plans and entitlements under way. 3-month acquisition-to-construction-commencement timeline feasible post-close. Targeted capital deadline: January 1, 2026.
03
Use of Proceeds
Where the $19M Goes — New Braunfels
| Allocation | New Braunfels | Purpose |
| Hard Construction | $14–15M | Foundations, structure, envelope, MEP, fitout |
| Soft Costs | $2–3M | Architect, engineering, permits, legal, financing |
| Site Work / Infra | $2M | Grading, utilities, parking, landscaping |
| Contingency | $1M | Budget overrun reserve |
| Lease-up Reserve | $0.5M | TI, LC, opex during lease-up |
| Total Requested — NBF | $19M | Fully funded development |
04
Tenant & Leasing Strategy
Pre-Leasing · Stabilisation · Exit — New Braunfels
New Braunfels — Industrial Flex:
- Small-bay tenants (2,000–5,000 SF): local service businesses, tradespeople, light assembly.
- Mid-bay tenants (10,000+ SF): regional distributors, e-commerce fulfilment, light manufacturing.
- Outdoor yard users: fleet operators, material storage, equipment staging — premium rate.
- Target stabilisation: 80%+ leased by month 15 post-commencement at ~$19 NNN.
05
Risk Framework
Identified Risks & Mitigants
MEDIUM
Construction cost inflation
Mitigant: GMP-style construction contracts with contingency reserves built into project budget ($3M combined). Multiple GC bid rounds during final design.
MEDIUM
Leasing velocity / pre-leasing uncertainty
Mitigant: Lease-up reserve of $1.5M combined absorbs carrying costs during ramp. Both submarkets are supply-constrained for the specific product types (medical office, HVAC'd flex).
LOWER
Entitlement risk
Mitigant: Entitlements are under way, not speculative. Land is already zoned for the target use case on both parcels. Sponsor has previously navigated local jurisdictions in Texas and other states (9 prior projects).
MEDIUM
Interest-rate environment affecting exit
Mitigant: Both projects are positioned for either long-term hold (income) or sale at stabilisation. Projected delivery in 2027–2028 allows for a range of exit market conditions.
LOWER
Sponsor execution risk
Mitigant: 9 prior completed Land-Play projects demonstrate execution capability. Prior projects in $1.2M–$8.9M range build the operational muscle for scaling to the $30M–$40M+ pipeline.
Financial model & pro-forma detail
Project-level capital stack, construction draw schedule, lease-up assumptions, and stabilised economics available on the New Braunfels Financials page.
Disclaimer · Confidential Business Plan
Strictly Confidential
This Business Plan is confidential and for the exclusive use of the authorised recipient. Forward-looking statements involve risks and uncertainties; actual results may differ materially. Past performance of prior Land-Play projects is not indicative of future results.