Project Brief · Confidential
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Times Square Lofts — Project Brief
Full project brief — site details, capital stack, construction timeline, market analysis, and pro forma. Confidential to authorized investors.
Password available from Junaid Ahmed — junaidA@axria.com
Project Brief · Class-A Multifamily · Bound Brook Portfolio
Times Square
Lofts

Class-A multifamily ground-up development at 38-40 West Main Street in Bound Brook's thriving redevelopment corridor — fully entitled, 0.62 acres, construction commencing February 2027.

📍 38-40 West Main Street, Bound Brook, NJ 08805
📐 0.62 Acres · Block 1 · Lots 38.01 · Fully Entitled
🏗️ Construction: Feb 2027 – Aug 2029
🗺️ Bound Brook Redevelopment Zone
Total Project Cost
$40,811,012
Class-A Multifamily · 38-40 W Main St, Bound Brook
Equity Required$10,202,753
Debt (Construction Loan)$30,608,259
Equity % of Total25.0%
Stabilized NOI$2,460,210
OpEx Ratio28%
Lease-Up Period12 Months
Exit StrategySale of Stabilized Asset
01
Overview
Project Summary

Times Square Lofts — also known as Time Sq Loft — is a Class-A multifamily ground-up development at 38–40 West Main Street in Bound Brook, New Jersey. The project is part of Axria's concentrated Bound Brook Portfolio strategy, recognizing the borough's transformation into one of Somerset County's most active urban infill redevelopment zones.

The 0.62-acre (27,007.2 SF) site sits in a designated redevelopment zone along Bound Brook's Main Street corridor — a key pedestrian and commercial spine that the borough and Somerset County are actively investing in. The project integrates residential living with ground-floor retail to activate the streetscape, contributing to Bound Brook's walkable, vibrant neighborhood environment.

The project is fully entitled under the Bound Brook Redevelopment Plan (Block 1, Lots 38.01). Building amenity spaces and structured parking (including ADA-accessible spaces) support residents and reinforce the transit-oriented urban character of the development. Construction is set to begin February 2027 and conclude by August 2029 — a 30-month construction period for the urban multifamily building program.

Axria is seeking $10.2M in equity, representing a 25% equity position in the project at a total cost of $40.8M. The stabilized NOI of $2.46M (Year 5, 2031) supports an institutional exit at prevailing cap rates.

02
Site
Property & Site Details
Property Address38-40 W Main Street, Bound Brook, NJ 08805
Block / LotBlock 1 · Lots 38.01
Site Area0.62 Acres (27,007.2 SF)
Zoning / ZoneBound Brook Redevelopment Zone
Entitlement StatusFully Entitled ✓
Development TypeMulti-Family + Ground Floor Retail
Construction StartFebruary 2027
Construction EndAugust 2029
Construction Period~30 months
Lease-Up Period12 months
Land Acquisition$1,170,000
SubmarketBound Brook / Somerset County
Bound Brook Redevelopment Context
Bound Brook is undergoing one of Somerset County's most active urban revitalization programs — with the borough government and Somerset County actively investing in streetscape improvements, transit infrastructure upgrades, and land assembly to attract quality mixed-use development. The Main Street corridor where Times Square Lofts is located is the spine of this revitalization. Bound Brook NJ Transit station (Raritan Valley Line) provides direct service to New York Penn Station and Newark — driving both residential demand and retail foot traffic. Axria holds multiple sites in Bound Brook, enabling coordinated portfolio development that maximizes value across the corridor.
03
Capital Stack
Sources & Uses of Capital
Sources of Capital
Equity 25%
Debt 75%
Equity $10.20M
Debt $30.61M
Equity$10,202,753
Debt (Construction Loan)$30,608,259
Total$40,811,012
Uses of Capital
Land Acquisition Price$1,170,000
Closing Costs$11,700
Hard Costs (Construction)$30,000,000
Soft Costs (Arch, Legal, Permits)$5,134,070
Contingency$878,352
Capitalized Interest$3,310,808
Construction Loan Fees$306,083
Operating Shortfalls$0
Total Uses$40,811,012
04
Financials
Pro Forma & Assumptions
Stabilized NOI
$2,460,210
Year 5 — 2031
Operating Expense Ratio
28%
Mixed residential + retail program
Lease-Up Period
12 Months
Residential + retail absorption
Exit Strategy
Sale
Stabilized asset sale to institution
Pro Forma Line Item Year 4 — 2030 Year 5 — 2031
Effective Gross Revenue$2,214,397$3,404,499
Total Operating Expenses (28%)($540,088)($944,289)
Net Operating Income$1,674,309$2,460,210
Financial Commentary
Year 4 (2030) reflects the initial stabilization year following lease-up. NOI grows from $1.67M (Year 4) to $2.46M (Year 5) as residential and retail rents escalate and full occupancy stabilizes. The 28% OpEx ratio reflects the mixed-use program (residential + ground floor retail) which typically benefits from slightly lower OpEx than pure residential due to retail NNN or modified gross lease structures. At a 5% cap rate, the stabilized asset value is approximately $49M — a meaningful return on the $10.2M equity investment.
05
Bound Brook Portfolio
Axria's Bound Brook Strategy

Coordinated Multi-Site Portfolio: Times Square Lofts is one of nine Axria-controlled development sites in Bound Brook — creating a unique coordinated portfolio advantage. Axria's multi-site presence enables shared construction resources, municipal relationship leverage, coordinated marketing, and portfolio-level economies of scale that benefit each individual project.

Transit-Oriented Location: 38-40 West Main Street is located directly on Bound Brook's Main Street — the borough's primary commercial corridor — within walking distance of Bound Brook NJ Transit station (Raritan Valley Line). The station provides direct service to Newark Penn Station and connections to New York — making this a genuine transit-oriented development (TOD) with strong rental demand from commuter households.

Bound Brook Nine-Site Map:

  • 25 W Main St — Luxury Lofts (342 units, Mixed Use, Redevelopment Zone)
  • 38-40 W Main St — Times Square Lofts (THIS PROJECT, Multifamily, Redevelopment)
  • 424-426 E Main St — Mixed Use (Block 1, Lots 61 & 62, Redevelopment Zone)
  • 500 E Main St — Mixed Use (Block 1, Lot 65, Redevelopment Zone)
  • 600 E Union Ave — 200-unit Multifamily (2.48 acres, O-B Zone)
  • 338 W Main St — Multifamily (9.36 acres, I-P Zone)
  • 250 W Main St — Multifamily (3.7 acres, Rehabilitation Zone)
  • 106 W Second St — Multifamily (R-4 Zone)
  • 109 W Second St — Multifamily (R-1 Zone)

Explore the Full Bound Brook Portfolio

See Luxury Lofts — Axria's 342-unit flagship at 25 W Main Street — or return to the full portfolio overview.

⚠ Confidential — Authorized Investors Only
Investment Contact
This project brief is prepared by Axria for informational purposes to authorized investors and advisors only. All financial projections are forward-looking and subject to change.

Junaid Ahmed — Vice President, Axria · junaidA@axria.com · +1 281 425 9981
Axria Headquarters — 399 Hoes Lane, Piscataway, NJ 08854 · +1 732 809 8000 · info@axria.com