Business Plan
🔒
Axria Business Plan
Complete project briefs for all 5 active developments — site details, capital stacks, construction timelines, Bound Brook portfolio strategy, and market analysis. Authorized investors only.
Password available from Junaid Ahmed — junaidA@axria.com
Business Plan · Confidential
Axria Active Pipeline
Business Plan

Complete project briefs for all 5 active developments — site profiles, capital stacks, construction timelines, market analysis, and the Bound Brook 9-site portfolio strategy. Confidential to authorized investors.

Projects: 5 Active · $505M+ Total Cost
Equity Seeking: $135.7M across 5 projects
Updated: April 2026
Pipeline Summary
Edge Lofts — West Windsor$80.98M · $20.25M eq.
Nexus Lofts — Lebanon$106.41M · $31.92M eq.
National Newark — Newark$221.14M · $55.29M eq.
Times Square Lofts — BB$40.81M · $10.20M eq.
Luxury Lofts (342u) — BB$56.72M · $18.04M eq.
Total Pipeline$505.06M
Total Equity Raise$135.70M
01
Project 1 of 5
Edge Lofts — West Windsor, NJ
🏗️
Edge Lofts
289 Village Road East, West Windsor, NJ · 14.00 Acres · Fully Entitled
$80,983,560
Equity: $20,245,890

Edge Lofts is a Class-A multifamily ground-up development on 14 fully entitled acres in West Windsor, NJ — one of New Jersey's premier suburban residential markets. The project leverages the Princeton/Route 1 employment corridor and Princeton Junction NJ Transit station to capture strong renter demand from high-income professionals and graduate students.

Property Type
Class-A Multifamily GU
Site Area
14.00 Acres
Construction Start
June 2026
Construction End
October 2028
Lease-Up Period
8 Months
Entitlement
Fully Entitled ✓
Sources
Equity$20,245,890 (25%)
Debt$60,737,670 (75%)
Key Uses
Land$6,500,000
Hard Costs$60,128,878
Soft Costs$5,204,445
Contingency$1,960,000
Cap Interest$6,192,861
Loan Fees$607,377
Market Thesis
West Windsor sits in the Princeton MSA — anchored by major biotech employers (Bristol-Myers Squibb, Novo Nordisk) and Princeton University. Princeton Junction NJ Transit provides direct service to New York Penn (65 min) and Philadelphia (55 min). Limited Class-A supply combined with deep renter demand supports premium rents and rapid lease-up. Stabilized NOI: $5,401,917. Exit: Sale of stabilized asset.
02
Project 2 of 5
Nexus Lofts — Lebanon Borough, NJ
🏘️
Nexus Lofts
Lebanon Borough, Hunterdon County, NJ · 14.0 Acres · Fully Entitled
$106,405,260
Equity: $31,921,578

Nexus Lofts is a Class-A multifamily ground-up development in Lebanon Borough, Hunterdon County — one of New Jersey's wealthiest counties (median HHI $120K+). Positioned directly along I-78, the project captures demand from high-income households relocating from Essex and Union County seeking premium suburban living with Route 78 corridor access.

Property Type
Class-A Multifamily GU
Site Area
14.0 Acres
Construction Start
August 2026
Construction End
January 2028
Lease-Up Period
8 Months
Entitlement
Fully Entitled ✓
Sources
Equity$31,921,578 (30%)
Debt$74,483,682 (70%)
Key Uses
Land$16,250,000
Hard Costs$72,172,725
Soft Costs$9,393,840
Contingency$2,446,997
Cap Interest$4,905,948
Loan Fees + OS$1,168,323
Market Thesis
Hunterdon County's high-income demographic, limited Class-A rental supply, and I-78 corridor access create a compelling first-mover opportunity. The shorter 17-month construction period benefits from Axria's in-house construction, reducing capitalized interest to $4.9M. Stabilized NOI: $4,850,963 (Year 5, 2030). Exit: Sale of stabilized asset.
03
Project 3 of 5 · Flagship
National Newark Building — 744 Broad St, Newark, NJ
🏢
National Newark Building ★ Flagship
744 Broad Street, Newark, NJ · 610,190 GSF · Fully Entitled
$221,143,927
Equity: $55,285,982

The National Newark Building at 744 Broad Street is Axria's flagship project — a 610,190 GSF mixed-use value-add redevelopment on Newark's most iconic commercial spine. Fully entitled, this $221M development is the firm's most transformative investment and will be one of Newark's most significant urban repositioning projects of the decade, capitalizing on Newark's ongoing renaissance as a major East Coast urban center.

Property Type
Mixed-Use Value-Add
Building Size
610,190 GSF
Construction Start
February 2027
Construction End
January 2031
Lease-Up Period
12 Months
Entitlement
Fully Entitled ✓
Sources
Equity$55,285,982 (25%)
Debt$165,857,945 (75%)
Key Uses
Project Acquisition$50,000,000
Hard Costs$98,852,687
Soft Costs$30,249,104
Contingency$3,978,821
Cap Interest$35,757,958
Loan Fees + OS$1,805,356
Market Thesis — Newark CBD
Newark Penn Station (steps away) provides 20-minute direct rail to New York Penn. Prudential Financial, Amazon, Audible, and major NJ state agencies anchor CBD employment. The mixed-use program — residential + commercial — targets a 26% OpEx ratio and diversified NOI. Stabilized NOI: $14,378,234 (Year 10, 2036). Institutional exit target: $200–320M range.
04
Project 4 of 5 · Bound Brook
Times Square Lofts — 38-40 W Main St, Bound Brook, NJ
🏙️
Times Square Lofts
38-40 W Main St, Bound Brook, NJ · Block 1, Lots 38.01 · 0.62 Acres · Fully Entitled
$40,811,012
Equity: $10,202,753

Times Square Lofts is a Class-A multifamily ground-up development on 0.62 acres along Bound Brook's Main Street redevelopment corridor. The project integrates residential living with ground-floor retail, structured parking (including ADA spaces), and amenity spaces. Part of Axria's coordinated Bound Brook portfolio strategy encompassing 9 controlled sites.

Block / Lots
Block 1 · Lots 38.01
Site Area
0.62 Acres (27,007 SF)
Construction Start
February 2027
Construction End
August 2029
Lease-Up Period
12 Months
OpEx Ratio
28%
Sources
Equity$10,202,753 (25%)
Debt$30,608,259 (75%)
Key Uses
Land$1,170,000
Hard Costs$30,000,000
Soft Costs$5,134,070
Contingency$878,352
Cap Interest$3,310,808
Loan Fees$306,083
Bound Brook TOD Advantage
38-40 W Main Street is walking distance from Bound Brook NJ Transit station (Raritan Valley Line) — direct service to Newark Penn and NYC connections. Borough-led Main Street revitalization drives retail demand and rent growth. Stabilized NOI: $2,460,210 (Year 5, 2031). Exit: Sale of stabilized asset.
05
Project 5 of 5 · Bound Brook Flagship
Luxury Lofts — 25 W Main St, Bound Brook, NJ (342 Units)
🏛️
Luxury Lofts
25 W Main St, Bound Brook, NJ · Block 6 · Lots 8–19 · 1.416 Acres (61,759 SF) · Fully Entitled
$56,717,111
Equity: $18,036,041

Luxury Lofts is Axria's largest Bound Brook development — a 342-unit Class-A residential community on 1.3 acres in the heart of Bound Brook's redevelopment zone. With 7 residential floors (Floors 4–10) of studios, one-bedrooms, and two-bedrooms above ground-floor retail, this is the cornerstone of Axria's Bound Brook portfolio strategy. The new 342-unit design superseded a prior 75-unit program, substantially increasing density and investment returns.

Total Units
342 Units
Residential Floors
Floors 4–10 (7 floors)
Construction Start
August 2027
Construction End
August 2029
Lease-Up Period
8 Months
OpEx Ratio
25% (lowest)
Unit Mix
Studio (84 units · 24.6%)500 / 550 / 600 SF
One-Bedroom (202 units · 59.1%)700 / 714 / 750 SF
Two-Bedroom (56 units · 16.4%)950 / 1,020 / 1,110 SF
Total342 Units
Land$6,900,000
Hard Costs$44,421,053
Soft Costs$1,896,180
Contingency$1,157,931
Cap Interest$1,715,425
Loan Fees + OS$419,523
Scale & Portfolio Advantage
At 342 units, Luxury Lofts achieves institutional scale enabling professional management and broadening the exit buyer universe to open-end core funds and REIT platforms. Stabilized NOI grows from $2.43M (Year 3) to $4.65M (Year 10). Construction cost/unit: ~$165,850. At 5% cap rate on Year 5 NOI, estimated exit value: ~$80M.
06
Portfolio Strategy
Bound Brook — 9-Site Master Portfolio

Axria controls 9 development sites in Bound Brook, NJ — creating an unmatched coordinated portfolio advantage in this active redevelopment market. This multi-site presence enables shared construction resources, coordinated borough-level entitlement relationships, co-marketing, and the creation of a branded residential district that drives premium rents across all assets.

Site 1
25 W Main Street
Mixed Use · Block 6 · 61,759 SF · Redevelopment Zone
→ Luxury Lofts (342 units)
Site 2
38-40 W Main Street
Multifamily · Block 1 · 27,007 SF · Redevelopment Zone
→ Times Square Lofts
Site 3
424-426 E Main Street
Mixed Use · Block 1 · Lots 61&62 · 8,404 SF · Redevelopment
Future Development
Site 4
500 E Main Street
Mixed Use · Block 1 · Lot 65 · 4,369 SF · Redevelopment
Future Development
Site 5
600 E Union Avenue
Multifamily · Block 13.02 · 108,277 SF · O-B Zone
200 Units Planned
Site 6
338 West Main Street
Multifamily · Block 1 · Lot 3 · 407,949 SF · I-P Zone
9.36 Acres
Site 7
250 W Main Street
Multifamily · Block 1 · Lot 15 · 161,346 SF · Rehabilitation
3.7 Acres
Site 8
106 W Second Street
Multifamily · Block 30 · Lot 14 · 6,251 SF · R-4 Zone
Medium Density
Site 9
109 W Second Street
Multifamily · Block 22 · Lot 3 · 3,123 SF · R-1 Zone
Residential Infill
Portfolio Value Creation
Sites 1 and 2 (Luxury Lofts + Times Square Lofts) are the two active projects currently seeking equity. The remaining 7 sites provide Axria with a multi-year development pipeline and a coordinated platform that creates institutional-scale value across Bound Brook's entire Main Street corridor — positioning future projects for superior exit valuations.
07
Investment Thesis
Axria's Competitive Strategy

Vertical Integration = Cost Efficiency

Sigma Construction (in-house GC) eliminates the 5–8% GC margin typical of third-party construction. On a $44M hard cost project like Luxury Lofts, this saves $2.2–3.5M directly. Axria passes this savings through to the project return, not to a third party. This structural advantage compounds across all 5 projects.

Fully Entitled Sites

All 5 projects are fully entitled — eliminating entitlement risk, the single largest development risk factor. Axria's ability to secure complex municipal approvals across NJ (redevelopment zones, urban renewal, transit corridors, HUD programs) reflects 50+ years of regulatory relationship capital. No project is waiting on zoning.

Transit-Oriented Focus

Every project in the active pipeline is positioned within commutable distance of major NJ Transit stations — Princeton Junction (Edge Lofts), Route 78 access (Nexus), Newark Penn Station (National Newark), Bound Brook Station (Times Square Lofts & Luxury Lofts). This maximizes renter depth and supports premium rents at every site.

Mid-Atlantic Institutional Exit

NJ multifamily and mixed-use assets in transit-oriented locations consistently attract institutional capital at 4.5–5.5% cap rates. At stabilized NOI across the portfolio, Axria's 5 active projects represent a combined exit value potential of $450M–$650M+ — a scale that draws the deepest pool of institutional buyers in the Northeast market.

🔒 Confidential · Authorized Investors Only
Investment Contact
This Business Plan is confidential and prepared for authorized investors only. All project details, timelines, and capital requirements are subject to change. Financial projections and pro forma models are available under separate password authorization.

Junaid Ahmed — VP, Axria · junaidA@axria.com · +1 281 425 9981 · 399 Hoes Ln, Piscataway NJ 08854 · info@axria.com · +1 732 809 8000

View Full Financial Models

The Financials document contains all 5 pro formas, IRR analysis, combined portfolio metrics, and per-unit economics.