MARS Ventures is a commercial real-estate development and franchise-operations sponsor founded and led by Amit Doshi. The firm operates across two distinct asset classes: interstate-corridor TA-Petro travel centers (fuel, food, truck services) and branded hospitality developments (Hilton-franchise full-service and extended-stay hotels). Each asset is entitled, franchise-approved, and land-secured before external capital is called — eliminating the speculative stages of real-estate development.
The firm currently owns and operates 2 active TA travel centers with 4 more in various development stages, creating direct operational know-how that differentiates MARS from pure-play developers without franchise-operations experience.
Total Raise
$118M
Three independently-structured projects
Asset Classes
2
TA Travel Centers + Hospitality
Franchise Status
Approved
All 3 projects licensed
Operator Track Record
2 operating
+ 4 in development
I-75 Corridor · Tunnel Hill, GA
Tunnel Hill TA-Petro Center
Truck stop + fuel station
$30M · TA franchise approved · Land purchased
I-75 · Charleston, TN (Exit 33)
Charleston TA-Petro Center
Truck stop + fuel station
$28M · TA franchise approved · Chattanooga–Knoxville corridor
Nashville, TN
Tru-Liv Studio
10-story · 189 rooms
$60M · Hilton franchise approved · Tru hotel + liv Studio concept
Tunnel Hill TA-Petro (Georgia)
Located along the bustling I-75 corridor, strategically positioned to capture high-volume traffic. All franchise licenses obtained; land is purchased. Full Petro Center / Travel Center format: 4 food franchise concepts, truck mechanic shop, market center, and amenities for long-haul truckers.
Charleston TA-Petro (Tennessee)
Located along I-75 between Chattanooga and Knoxville, conveniently just off Exit 33. The bustling interstate stays busy 365 days/year. Same franchise format and operating model as Tunnel Hill.
Tru-Liv Studio (Nashville)
Nashville attracts over 20 million visitors annually. MARS is building a 10-story, 189-room hotel-and-studio under the dual Hilton brands (Tru hotel + Home2/liv Studio extended-stay) — capturing both transient-leisure and extended-stay guests in one of the highest ADR-growth markets in the U.S. Hilton franchise approval is in place.
Interstate Freight Resilience (TA Centers)
The U.S. trucking industry moves ~72% of all domestic freight tonnage, and I-75 is the highest-volume north-south freight corridor east of the Mississippi. Truck travel centers are structurally counter-cyclical — freight volume remains stable through recessions, and long-haul drivers require the exact fuel/food/services bundle that TA-Petro centers provide. MARS's two TA-operating precedent sites validate the operating playbook at scale.
Nashville ADR Growth (Hospitality)
Nashville consistently ranks among the top U.S. cities for ADR growth and visitor volume — 20M+ annual visitors, driven by music-tourism, bachelorette/group leisure, and corporate-convention demand. The Hilton dual-brand platform (Tru + Home2) captures a wider demand profile than a single-brand play, with extended-stay driving higher RevPAR through longer average length of stay.
Two-Asset-Class Diversification
MARS's combined portfolio creates structural diversification: TA-Petro cash flows are freight-volume driven (recession-resilient) while hospitality cash flows are leisure/corporate driven (cycle-sensitive but higher upside). The combination smooths portfolio-level cash flow volatility for LPs investing across the raise.
Investment Structure & Security
Per-Project Capital Structure
Each of the three projects is independently capitalised — investors can allocate to any combination of Tunnel Hill ($30M), Charleston ($28M), or Tru-Liv Nashville ($60M). This allows institutional LPs to size exposure by asset-class preference (TA vs hospitality) or geographic preference (I-75 corridor vs Nashville destination).
Multi-Layer Security
① Franchise approvals — TA-Petro + Hilton licences secured across all 3 sites
② Land control — all parcels under control, Tunnel Hill already purchased
③ Operator precedent — 2 existing MARS-operated TA centers validate operating margins
④ Corporate-level sponsor experience — 7+ years of hospitality and TA operations
Tunnel Hill TA$30M
Charleston TA$28M
Tru-Liv Studio (Nashville)$60M
Total Raise$118M
Sponsor Track Record2 TA centers operating · 4 in development
Experience7+ years hospitality & TA operations
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Amit Doshi
Founder · Principal · MARS Ventures
Commercial real-estate developer and franchise operator with 7+ years in hospitality and TA-Petro operations. Currently owns and operates 2 TA travel centers with 4 more in development stages. Direct contact: luckydoshi@gmail.com · (484) 431-9769.
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TA-Petro Franchise Operations
2 Operating + 4 In Development
MARS's direct TA-franchise operating platform provides in-house operating expertise — not a pure-play developer flipping to a third-party operator. Franchise compliance, site management, food-program execution, and fuel logistics all handled by the MARS operating team.
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Hilton Franchise Partnership
Tru + Home2/liv Studio · Nashville
Dual Hilton-brand franchise approval for the Tru-Liv Studio Nashville development. Hilton's dual-brand platform supports both transient-leisure (Tru) and extended-stay (Home2) demand under a shared front-office and operating staff — improving operating leverage.
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Contact
Investment Inquiries
Founder · PrincipalAmit Doshi
Emailluckydoshi@gmail.com
Phone(484) 431-9769
FirmMARS Ventures
Total Capital Raise$118,000,000
Tunnel Hill TA (GA)$30M · Land purchased · TA franchise
Charleston TA (TN)$28M · Franchise approved
Tru-Liv Studio (Nashville)$60M · Hilton franchise · 189 rooms
Disclaimer · Investment Materials
Confidentiality & Forward-Looking Statements
This document summarises publicly-releasable project information and does not constitute an offer or solicitation of an offer to buy or sell securities. Forward-looking statements involve risks and uncertainties; actual results may differ materially. Past performance is not indicative of future results.
Confidential sponsor, contact, and financial details are available to authorized investors via the gated Bio & Contact and Business Plan materials.